Peter Jin
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Ph.D. Candidate
Duke University, Fuqua School of Business
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Welcome to my website!Â
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I study how organizations respond to contested social issues like inequality, climate change, and diversity, and why those issues persist. My research examines this two-way relationship through two questions: (1) how these issues shape the way organizations communicate, often in ways that backfire on them and their leaders; and (2) how organizations’ actions and individuals’ own psychology, in turn, sustain the issues.
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I investigate these questions through phenomena such as: how leaders communicate about race, how companies relabel their diversity and climate change commitments, and how mandating policies can lead people to deny the very problems those policies are intended to address.
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Across these projects, I use diverse methods such as experiments, large-scale archival and field data, and text and content analysis, often with culturally and racially diverse samples.



